A deal between the two parties was soon reached. Because of this the Thomas representative quickly approached Mitchell at the Organ Center and persuaded him to take on the guitar and amplifier line.
Though guitars and amplifiers were becoming more and more popular amongst musicians, the sale representatives at Vox knew next to nothing about the products themselves or the way they were to be sold to potential customers. By 1964, the Thomas Organ Company was officially acquired by Box, a manufacturer of guitars and amplifiers. These were the instruments that dominated music sales at the time. At the time, Wayne Mitchell was in charge of managing the Organ Center, a specialty chain based in Southern California that sold keyboards and organs. Guitar Center was seemingly born on accident back in 1964. Rock n’ roll didn’t truly reach its height until the 1950s and 1960s, this is when the genre truly began to flourish thanks to acts such as Elvis Presley.
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